# Marvelous - Complete Reference

> Experiential GTM platform for Series A-B companies. Fixed-price marketing activations deployed in under 60 seconds.

## Company Overview

Marvelous is a SaaS platform that replaces traditional experiential marketing agencies with a self-service configurator. The platform enables Series A-B companies to deploy fully coordinated marketing activations (executive dinners, product launches, and open networking events) without custom quotes, RFPs, or lengthy planning cycles.

The platform's core innovation is the Launch Pad, a Tesla-style configurator that provides instant fixed pricing based on real venue partnerships. Users select a Growth Product, choose a city and date, and deploy in under 60 seconds.

Website: https://themarvelo.us
Tagline: "Don't plan it. Configure it."

## Growth Products (SKUs)

Marvelous offers three fixed-price experiential marketing products:

### 1. The Dinner (Executive dinner)
- Format: Intimate seated dinner
- Guest count: 8-15 decision-makers
- Purpose: Pipeline acceleration, deal progression, relationship building
- What's included:
  - Private venue at a curated restaurant or event space
  - AI-curated guest list based on your ICP (Ideal Customer Profile)
  - Personalized outreach sequences generated by AI
  - Day-of coordination and logistics
  - Post-event follow-up automation and task generation
  - Pipeline attribution reporting
- Ideal for: Closing deals, executive relationship building, ABM campaigns
- Typical price range: $3,000-$8,000 (varies by city)

### 2. The Launch (Product launch / demos)
- Format: AV-focused presentation or demo event
- Guest count: 30-80 attendees
- Purpose: Product launches, demos, brand awareness
- What's included:
  - Venue with AV setup and production
  - AI-powered guest discovery and enrichment
  - Branded experience design and coordination
  - RSVP management and check-in
  - Lead capture and CRM integration
  - Post-event analytics and follow-up sequences
- Ideal for: Product launches, demos, market entry, top-of-funnel pipeline
- Typical price range: $5,000-$15,000 (varies by city)

### 3. The Mixer (Open networking)
- Format: Standing cocktail reception
- Guest count: 20-50 attendees
- Purpose: Community building, open networking, relationship development
- What's included:
  - Venue with food and beverage
  - Guest curation and outreach
  - Attendee engagement and follow-up
  - RSVP management and check-in
  - Lead capture and CRM integration
  - Post-event analytics and follow-up sequences
- Ideal for: Community building, networking, relationship development
- Typical price range: $4,000-$10,000 (varies by city)

## Platform Features

### Launch Pad Configurator
The Launch Pad is a 5-step configurator that replaces RFPs and custom quotes:
1. Select Growth Product (The Dinner, The Launch, or The Mixer)
2. Choose city and venue preferences
3. Set date and guest count
4. Review instant pricing with venue recommendations
5. Confirm and deploy

Key characteristics:
- Instant fixed pricing (no custom quotes)
- Minimum 21-day lead time enforced
- AI auto-fill for event details
- ROI prediction based on guest profile and deal stage
- Real venue data from partner network

### People CRM
- Contact management with experiential-specific fields
- Event attendance tracking (events attended count, last event date)
- Lead scoring with ICP fit, engagement, recency, and profile depth
- AI-powered contact enrichment via Perplexity
- CSV import/export
- Segmentation and filtering
- Gmail integration for email activity tracking
- Contact notes and timeline

### Sequences
- AI-generated multi-channel outreach sequences
- Configurable tone and messaging
- Pre-event invitation sequences
- Post-event follow-up sequences
- Enrollment criteria based on contact attributes

### Analytics
- Pipeline attribution dashboard
- Per-activation ROI tracking
- Guest engagement metrics
- Budget tracking with quarterly analysis
- Performance benchmarking across activations

### Maven AI
- Conversational AI assistant
- Natural language queries against platform data
- Proactive nudges and recommendations
- Campaign planning assistance

### Integrations
- Gmail: Email activity sync and thread history
- Luma: Event hosting and RSVP sync
- Slack: Webhook notifications for bookings and RSVPs
- Stripe: Payment processing

## Frequently Asked Questions

### What is experiential marketing?
Experiential marketing creates memorable, in-person brand experiences that build deeper connections with prospects and customers. Unlike digital advertising, experiential marketing creates face-to-face touchpoints that accelerate trust and pipeline progression.

### How is Marvelous different from an experiential marketing agency?
Traditional agencies require RFPs, custom proposals, and weeks of back-and-forth planning. Marvelous offers fixed-price products with instant pricing, real venue availability, and deployment in under 60 seconds. No custom quotes, no lengthy planning cycles.

### What cities does Marvelous operate in?
Marvelous operates in major US markets including San Francisco, New York, Los Angeles, Chicago, Miami, Austin, and more. City availability is shown in the configurator with real venue partnerships.

### How does pricing work?
All Growth Products have fixed per-city pricing. You see the exact cost upfront in the configurator with no hidden fees. Pricing includes venue, coordination, AI-powered guest discovery, outreach sequences, and post-event follow-up.

### What is the minimum lead time for an activation?
Marvelous enforces a minimum 21-day lead time to ensure venue availability and proper guest outreach. This is built into the configurator date selection.

### How does AI guest discovery work?
Marvelous uses AI (powered by Perplexity Sonar Pro) to discover and enrich potential guests based on your Ideal Customer Profile. The system identifies real professionals in your target market, enriches their profiles with company and role data, and generates personalized outreach sequences.

### Can I use Marvelous for multiple activations?
Yes. Marvelous is designed for repeated use. The CRM tracks contacts across all activations, building a cumulative view of your experiential marketing pipeline and relationship development over time.

### What ROI can I expect?
ROI varies by activation type and industry. The platform provides pipeline attribution tracking so you can measure the direct impact of each activation on deal progression, pipeline value, and revenue.

## Technical Architecture

- Frontend: React + Vite, Tailwind CSS, shadcn/ui components
- Backend: Express.js with PostgreSQL (Neon)
- AI: Google Gemini for creative generation, Perplexity Sonar Pro for guest discovery
- Payments: Stripe
- Authentication: Passwordless magic links via Resend

## Target Market

- Primary: Series A through Series B technology companies
- Company size: 50-500 employees
- Buyer persona: VP Marketing, Head of Growth, Demand Gen leads
- Use case: Companies with active sales pipelines that need face-to-face touchpoints to accelerate deals
- Geographic focus: United States major metropolitan areas

## Contact

- Website: https://themarvelo.us
- Pricing: https://themarvelo.us/pricing
- Launch Pad: https://themarvelo.us/configure